$ initialising environment... $ loading: seb_lawson.json ✓ $ loading: capabilities.json ✓ $ connecting: ai_engine ✓ $ running: seb_lawson.workflow Seb
Lawson
Head of Innovation · AI Consultant · Builder · Trainer Cutting through AI hype. Shipping automation that works.
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INPUT NODE 01

Who are you?

Pick your context — the workflow routes itself to you.

SME
Growing business. Need AI that delivers ROI without enterprise complexity.
🚀
Startup Founder
Moving fast. Need to ship AI that works from day one.
🏢
Enterprise
Scaling AI across a large org. Governance and outcomes matter.
🌍
Public Sector
Innovation within constraints. Accountability non-negotiable.
🤝
Collaborator
Fellow builder or potential partner. Let's make something.
WORKFLOW PREVIEW

Select a path above
to personalise your route.

The workflow adapts to who you are — different capabilities surface depending on your context.

SME PATH — ACTIVE

AI that pays for itself.
Starting this quarter.

Practical automation and AI for growing businesses — no bloated enterprise playbooks.

TRIGGERsme → quick_wins
CAPABILITY 01

Quick wins that
fund everything else.

I start with the workflows bleeding the most time — customer ops, reporting, lead handling, internal admin. One well-placed automation can reclaim 10+ hours a week. That saved time funds the next round of improvements without touching your budget.

Workflow auditTime-to-value in weeksSelf-funding automationNo enterprise overhead
ACTIONexecute → ai_stack
CAPABILITY 02

An AI stack sized
for your team.

You don't need a data science department. I build lean AI systems — n8n automations, LLM-powered tools, smart internal apps — that a small team can run and maintain. Right-sized technology, not oversized contracts.

n8n automationsLLM-powered toolsInternal AI appsLean & maintainable
CONDITIONevaluate → scale_ready
ROUTEROI?YES/NO
CAPABILITY 03

A roadmap you
can actually follow.

Most SMEs get sold AI strategies designed for companies ten times their size. I build phased roadmaps that match your budget, your team, and your growth pace — so you invest in AI that compounds, not AI that gathers dust.

Phased AI roadmapBudget-consciousGrowth-matched
NOT SURE?

That's exactly when
to talk to me.

Most people aren't sure — and that uncertainty is expensive. A 30-minute conversation will give you clarity on whether this is the right move.

Let's figure it out →
Want this? Let's talk →or keep scrolling to see proof of work
STARTUP PATH — ACTIVE

From idea to shipped AI
in weeks, not quarters.

Here's what working with me actually gets you.

TRIGGERstartup → build_fast
CAPABILITY 01

A working AI product.
Not a prototype.

I've built and shipped multiple revenue-generating AI products. Not demos — things people actually pay for. I'll take your idea, pick the right stack, and get something live faster than you think possible.

Revenue from day oneRight stack, not trendy stackShipped, not demoedBuilt to scale
ACTIONexecute → automation_stack
CAPABILITY 02

Automation that
compounds.

Your first workflow removes 5 hours a week. That unlocks capacity to build ten more. I design automation architectures — n8n, multi-agent orchestrations, LLM pipelines — that create compounding returns, not one-off wins.

n8n workflowsMulti-agent systemsLLM pipelinesCompounding returns
CONDITIONevaluate → ai_decisions
ROUTEAI?YES/NO
CAPABILITY 03

The AI decisions
that actually matter.

What to build, buy, or skip. I'm vendor-neutral — I'll tell you when the shiny new model is overkill and when a simple automation beats a complex AI system. Founders need clarity, not more options.

Build vs buy clarityVendor-neutralAI strategy roadmap
NOT SURE?

That's exactly when
to talk to me.

Most people aren't sure — and that uncertainty is expensive. A 30-minute conversation will give you clarity on whether this is the right move.

Let's figure it out →
Want this? Let's talk →or keep scrolling to see proof of work
ENTERPRISE PATH — ACTIVE

AI your board will back.
That your teams will use.

Strategy, governance, and enablement — in that order.

PROCESSevaluate → ai_strategy
CAPABILITY 01

An AI strategy that
survives scrutiny.

Most enterprise AI strategies don't survive first contact with the board. I build roadmaps that are commercially grounded, technically realistic, and framed around business outcomes — not technology for its own sake.

Board-ready strategyDepartment roadmapsROI framingVendor evaluation
ACTIONexecute → governance_policy
CAPABILITY 02

Governance that enables,
not just protects.

I've built AI policies from the ground up — starting with what organisations care about, what risks are real vs theoretical, and how AI aligns with existing compliance frameworks. Governance that accelerates adoption, not blocks it.

AI policy frameworksRisk assessmentCompliance alignmentResponsible AI
ACTIONexecute → team_enablement
CAPABILITY 03

From pilot to production.
Your people included.

Technology without adoption is expensive infrastructure. I design enterprise enablement programmes — from executive workshops that align leadership, to hands-on training for the teams using these systems daily.

Executive workshopsTeam training at scaleChange managementAdoption measurement
Want this? Let's talk →or keep scrolling to see proof of work
PUBLIC SECTOR PATH — ACTIVE

Innovation that holds up
to the hardest questions.

I've deployed this in live public sector environments. I know what works.

PROCESSrun → sandbox_methodology
CAPABILITY 01

Sandbox methodology
that actually ships.

As Head of Innovation at Digital Jersey, I've led sandbox projects taking emerging technology from concept to live public sector deployment. Structured enough for governance, agile enough to actually move.

Live sandbox deploymentsStructured methodologyStakeholder managementAI + IoT + drone
CONDITIONevaluate → policy_first
CHECKOK?GO
CAPABILITY 02

Policy before
procurement.

The biggest mistake public sector organisations make is buying tools before building frameworks. I help establish the right AI governance structure first — so when you procure, you're buying the right thing with the right safeguards.

Pre-procurement frameworkEthical AI guidelinesAccountability structures
NOT SURE?

That's exactly when
to talk to me.

Most people aren't sure — and that uncertainty is expensive. A 30-minute conversation will give you clarity on whether this is the right move.

Let's figure it out →
ACTIONexecute → capability_building
CAPABILITY 03

Real capability.
Not just a tool install.

The goal is a team that carries things forward confidently — not dependency on an external consultant. I run training designed for public sector: clear, jargon-free, built around the constraints you actually operate in.

Team capability buildingJargon-free trainingDecision-maker briefingsSelf-sufficiency
Want this? Let's talk →or keep scrolling to see proof of work
COLLABORATOR PATH — ACTIVE

What I'm building.
How I work best.

The unfiltered version — for people who want to build something together.

TRIGGERrunning → stealth_startup
WHAT I'M BUILDING

A new venture.
Currently in stealth.

Since 2024 I've been building a startup alongside Digital Jersey. AI-native, built on tools I know work, solving a problem I've watched go unsolved for years. Being operator and founder simultaneously makes every advisory engagement sharper.

AI-native productFounder perspectiveOperator + builderRunning: 2024–present
PROCESSdefine → how_i_work
HOW I WORK

Vendor-neutral.
Outcomes-obsessed.

No vendor allegiances — only preferred outcomes. My toolkit is whatever gets the job done: n8n for automation, Claude for intelligence, Lovable for rapid UI, Vercel for deployment. I move fast and care about quality.

n8nClaude APILovableVercelGoogle Gemini
CONDITIONevaluate → good_fit
MATCHFIT?GO
WHAT I'M LOOKING FOR

Good work with
good people.

Co-founder conversations, technical partnerships, associate engagements, interesting problems. If the problem is real and you're serious about solving it, I want to hear about it.

Co-founder conversationsTechnical partnershipsAssociate engagements
NOT SURE?

That's exactly when
to talk to me.

Most people aren't sure — and that uncertainty is expensive. A 30-minute conversation will give you clarity on whether this is the right move.

Let's figure it out →
Want this? Let's talk →or keep scrolling to see proof of work
PROCESSvalidate → social_proof
SIGNAL CHECK

Don't take my word for it.

"Seb delivered in 3 weeks what our internal team estimated would take a quarter. Pragmatic, fast, no fuss."

Series A FintechCEO

"He cut through months of AI vendor noise and gave us a clear, actionable roadmap our board actually approved."

Mid-Market RetailerHead of Digital

"The automation Seb built paid for itself within the first month. We've since built twelve more on the same architecture."

SME / Professional ServicesFounder
PROCESS NODE — PROOF OF WORK
01 / 05
NODE 01
2012 — 2016
Engineering
University of Exeter · Eton College
Engineering, systems thinking, rigorous problem-solving. The analytical foundation behind every automation designed and AI strategy delivered.
FoundationEngineering mindset

Systems-level thinking and structured problem-solving. The analytical foundation behind every automation architecture and AI strategy.

Systems thinkingAnalytical rigour
NODE 02
2016 — 2018
Engineering &
Biz Dev
Zipline · Silicon Valley
Medical drone delivery at global scale. 20x delivery capacity growth, optimised flight operations, multi-million dollar government contract in West Africa.
20×Growth in delivery capacity

Grew delivery capacity 20x across West Africa. Won multi-million dollar government contract in Ivory Coast. Optimised autonomous flight operations at continental scale.

Autonomous systemsGovernment contractsOps at scale
NODE 03
2018 — 2021
Commercial
& Strategy
JustPark · London
Built a B2B product suite from zero and helped scale the business to a successful exit in 2023.
ExitSuccessful 2023

Built B2B product suite from zero. Led commercial strategy through growth phase to successful acquisition in 2023. Revenue-focused product development.

B2B productCommercial strategySuccessful exit
NODE 04
2021 — PRESENT
Head of
Innovation
Digital Jersey · Channel Islands
Leading real-world deployment of AI, IoT, and drone technology. Designed and launched startup incubator and accelerator programmes.
50+Founders empowered

Designed and launched startup incubator and accelerator programmes. Led sandbox projects deploying AI, IoT, and drone technology in live public sector environments.

Incubator designAI deploymentIoT + drones
NODE 05
2024 — PRESENT
Founder
Stealth Startup · Building
Building an AI-native product in stealth. Dual perspective of operator and founder simultaneously makes every engagement sharper.
LiveRunning in stealth

AI-native product built on proven tools. Dual perspective as operator and founder makes every advisory engagement sharper and more grounded.

AI-nativeFounder + operator
SCROLL TO ADVANCE
INTEGRATIONawait → human_input
HUMAN INPUT REQUIRED

Ask me anything.

I'm an AI trained on Seb's background. Ask about his work, approach, or whether he's the right fit for what you're building.

AI
Hey — I know Seb's background inside out. Ask me anything: his experience, what he's built, how he works, or whether he'd be the right fit for your project.
AI trained on Seb's background. For important decisions, contact Seb directly.

Workflow
complete.

You've seen the process. The proof. The toolkit.
Now let's run it on your business.

Book a 30-min call → or email me directly
⚡ BOOT👤 INPUT📋 WORKFLOW🌍 PROOF💬 CHAT✓ DONE
Ask my AI anything